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John R. Dallas, Jr.

Serial Company President &
Chief Alignment Officer (CAO)

A Word about the Author

Growing-up in Steelers City Pittsburgh, John Dallas learned the primal strength of words.  Words screamed within earshot, intoned from fronts of classrooms, bellowed from pulpits, yelled from the sidelines of playing fields of many types, bestowed from podiums, whispered pillow-to-pillow, committed to paper, transmitted via airwaves, digitally rendered, and shot out from both sides of many political mouths, formed his deep, abiding, intimate, pivotal, and sometimes fearful relationships with certain weighty words.

From single words used by adults and peers appropriately and disparagingly, at a tender age John knew which words were going to cost him dearly, or produce essential peace-of-mind to support and sustain emotional intelligence (EQ).   As this book’s pages filled, pain and joy flowed into many keystrokes.  You will feel authenticity.   

Over years as President of five prior ventures and during other leadership roles, still he picks and chooses words to both enrich and ignite others.  John’s words work.  Driven by an uncanny knack for hearing and seeing nuances in words, John reverses the high risk of simplicity.  You will think about and feel deeply circumstances he explores.  John chooses 52 words that will work for you too. 

Herein are high-impact words for your success.

Thank you for spreading the word about We Need to Have a Word.